Infographic, interactive or animated?

Underwater_glowThis is super cool from NatGeo.

http://news.nationalgeographic.com/news/2015/02/150213-why-some-living-things-glow-in-the-dark/

It works perfectly as a still-graphic. All the information you need to get from this can be taken from the text and the simple illustrations. But there is an interactive element by clicking onto each illustration and seeing a simple animation. This function probably encourages readers to explore more of the graphic.

It uses a simple economic illustration style. It has a clean and bold colour coding scheme. The design avoids clutter, goes straight to the point.

The topic is also fascinating.

A brilliant and innovative graphic all round.

 

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